The entrepreneur's playbookGO YOUR OWN WAY / KJL

NOTES FROM THE LONG WAY AROUND.

Pieces written over years of running businesses, leading people and figuring things out the hard way.

WELCOME TO THE PLAYBOOK

THE IDEAS AREN'T
THE POINT.
WHAT YOU DO WITH THEM IS.

I have written about business for years. Some of those ideas survived contact with reality. Others made more sense after a difficult lesson.

New original essays on agency leadership now sit alongside selected work I previously published with Inc., NextNW, pdxMindShare and others. Each piece has its own source and purpose.

Start with whatever question feels familiar.

THE READING LISTORIGINAL ESSAYS & SELECTED EXTERNAL WRITING
NEW / KENT LEWIS · NOV 2026I Fired Our Largest Clients. Twice. Here's the Question I'd Ask Before Doing It Again.The hard trade-off between revenue, culture and a team's wellbeing.↗ NEW / KENT LEWIS · NOV 2026Your Agency Grew 20%. So Why Does It Feel Like You Made Less Money?The hidden delivery costs that turn growth into a heavier business.↗ NEW / KENT LEWIS · NOV 2026I Built an Agency on Referrals. Then I Had to Get Over My Fear of Outbound Sales.Why a strong reputation alone doesn't create a predictable pipeline.↗ FEATURED / NEXTNW · OCT 2026HOW AGENCIES AND FREELANCERS CAN WIN LOCAL SEARCH IN THE AGE OF AIMarketing strategy and discoverability as search behaviour changes.↗ FEATURED / NEXTNW · APR 2026SIX MARKETING AGENCY STRATEGIES AND TACTICS THAT DON'T WORKFirst-hand lessons on client service, hiring, leadership and culture.↗ 01 / PURPOSETHE TWO EXERCISES THAT CAN CHANGE YOUR CAREER AND BUSINESSWhat are you good at? What do you enjoy? What do you actually want?↗ 02 / LEADERSHIPLIVING THE CREDO: 10 LESSONS IN 90 DAYSWhen changing the culture changes the entire company.↗ 03 / STARTINGTHE 5 W'S OF A WINNING STARTUPQuestions to ask before going all in on an idea.↗ 04 / MENTORINGTHREE TIPS FOR GETTING THE MOST FROM YOUR BUSINESS MENTORHow to make outside perspective genuinely useful.↗ 05 / SELLINGHOW TO GENERATE QUALIFIED SALES LEADS ON LINKEDINRelationships, business development and practical outreach.↗ 06 / NEXT CHAPTERHOW TO PLAN FOR AND ENJOY RETIREMENTFreedom is a choice about how you spend your time.↗
THE FULL INDEX OF KENT'S BUSINESS WRITING ↗
ONE ARTICLE TO BEGIN WITH

ARE YOU BUILDING
THE BUSINESS YOU
REALLY WANT?

In 2026, Kent wrote about the difference between being good at something and wanting it to be your work. It's a useful place to begin a different kind of business conversation.

READ THE ORIGINAL ESSAY ↗
PUBLISHED IN INC. / JULY 2026

AN OFFSITE
SHOULD CHANGE SOMETHING.

In 8 Offsite Practices That Turn Team Retreats Into Strategic Wins, I describe the preparation, honest discussion and follow-through that make annual offsites useful instead of another day away from the desk.

If the bigger challenge is building a team that can make decisions without you, move from the article to founder-dependency advisory or start with the free decision brief.

FROM READING TO DOING

MAKE ONE IDEA USEFUL THIS WEEK.

If an essay prompts a question about your own company, use the free decision brief to compare options, or see how a founder advisory conversation works. These original articles are starting points for thought, not a substitute for understanding your particular business.