SOME LESSONS COST MORE THAN OTHERS.
There are the stories you tell on stage. And the ones that actually changed how you work.
The stories that stick aren't necessarily the ones where everything goes right. These are public episodes from Kent's career—not invented coaching case studies.
THE
BEGINNING.
Starting Anvil Media.
In 2000, Kent founded Anvil Media and began what became a 22-year education in clients, people, entrepreneurship and a rapidly evolving digital industry.
Building a business isn't one decision. It's thousands of small ones, tested by changes you couldn't have predicted at the start.
SOURCE: ANVIL COMPANY HISTORY ↗THE
RESET.
A culture lesson learned the hard way.
Kent has written openly about the company culture reset that led to major employee turnover within 90 days. The experience forced difficult questions about alignment, values and leadership.
It's a more instructive story than a perfectly polished founder narrative precisely because it deals with consequences.
READ KENT'S FIRST-PERSON ACCOUNT ↗THE
HANDOFF.
A company can change hands. Experience stays with you.
Anvil merged with Deksia in 2022. After two decades of owning and leading a business, Kent gained a different perspective on the next stage of a career—and the ways an entrepreneur's identity can evolve.
READ MORE ABOUT HOW TO EXIT YOUR BUSINESS SUCCESSFULLY ↗WHAT
NEXT?
Choosing the next chapter.
After years of entrepreneurial work, Kent's published reflections ask a different kind of question: not simply how to create a successful company, but how to spend your time on meaningful work.
That question now informs the next phase of his professional life.
READ THE NEXTNW STORY ↗YOUR BUSINESS MAY BE AT ONE OF THESE CROSSROADS.
Managing growth, profitability and a potential exit are different challenges, but they share an uncomfortable truth: a founder has to decide which kind of business is worth building. For that conversation, see agency founder advisory.
Making decisions without becoming the decision-making bottleneck is another. The lessons of the Anvil culture reset connect with founder dependency and delegation and the free calculator.
These are ways to explore your own trade-offs, not a claim that Kent's choices will produce the same outcome for anyone else.
WHAT'S YOUR
NEXT CHAPTER?
Sometimes the story you need to work on is still being written.
EXPLORE ADVISORY ↗