I KNOW WHAT'S CHANGED. I REMEMBER WHAT HASN'T.
Decades of helping businesses grow have taught me that the latest tactic is rarely the same thing as the right decision.
THE TOOL
ISN'T THE
STRATEGY.
Marketing changes fast. What makes a business work changes more slowly.
Kent's background spans agency founding and leadership, digital strategy, customer experience, thought leadership and fractional marketing roles. He can bring executive perspective to difficult growth questions, particularly where marketing and business strategy meet.
This is strategic counsel—not a standing promise of hands-on campaign management or a packaged fractional CMO engagement. Current availability and scope are confirmed directly with Kent.
ASK ABOUT A STRATEGY CONVERSATION ↗THE QUESTION IS NOT WHICH CHANNEL IS TRENDING.
Companies searching for a senior marketing adviser or fractional CMO often have a bigger decision to make before choosing tactics. What needs to change in positioning, the customer experience, team accountability or the link between marketing spend and commercial outcomes?
I began working in digital marketing in the 1990s and went on to found Anvil Media in 2000, leading the agency through 22 years of change. That perspective is useful when a founder or marketing leader needs to pressure-test a growth strategy, evaluate internal and agency capability, or decide what not to invest in next.
Possible conversations include whether to build or buy a capability, how to prioritize limited resources, and what evidence would make a strategic shift worthwhile. This page describes strategic counsel, not guaranteed campaign management or a guaranteed fractional leadership appointment; scope and availability need to be agreed directly.
For decisions centered on the owner's role rather than marketing, see founder advisory. You can also read the background behind the advice.
POSITIONING
What makes your business the right choice for the right customer?
PRIORITIES
Where should a growing company place its next bet?
PEOPLE & PARTNERS
Are the roles, relationships and incentives right for the next stage?
WHAT'S NEXT
How do you adapt without getting swept up in every new platform?
LET'S START WITH
THE BUSINESS PROBLEM.
Tell Kent what you're trying to solve. He can confirm whether a strategic engagement is appropriate.
GET IN TOUCH ↗