Founder advisoryGO YOUR OWN WAY / KJL

A seasoned perspective for your next big decision.

Building a business means making decisions with incomplete information. You don't have to make every one of them alone.

WHAT THIS IS

NO MAGIC
FORMULAS.
JUST THE
RIGHT QUESTIONS.

You can't outsource being a founder. But you can stop thinking every tough decision through alone.

I spent 22 years leading Anvil and longer than that in the agency world. I've hired people, changed my mind, rebuilt culture, worked with other entrepreneurs and learned that good advice only matters if it helps you make a decision.

My founder advisory is for people who want experienced perspective, a little accountability and room to think, rather than another person trying to run their business.

There are two ways to begin: one standalone 90-minute advisory session for $750, or one prepared 90-minute session each month for $600/month with a planning worksheet. See the full terms and format ↗

EXPLORE WORKING TOGETHER ↗
FOUNDER ADVISORY / WHO IT HELPS

EXPERIENCE FOR THE DECISIONS YOU CANNOT DELEGATE.

A business can look successful from the outside while its owner is wrestling with a difficult choice: which clients to keep, when to hire a leader, whether to change direction, or how to stop being involved in everything. Those decisions rarely fit into a generic business-coaching formula.

I founded Anvil Media in 2000 and led it for 22 years before its merger with Deksia in 2022. That experience informs my work as a strategic adviser to entrepreneurs and owner-operators. I can help you examine assumptions and alternatives; I cannot promise a particular financial result or make the decision for you. Read the business lessons behind that perspective.

Founders of established service businesses and agency owners often come with the most relevant questions. If you need a done-for-you marketing agency, a therapist or someone to operate the business for you, this advisory format is probably not the right fit.

YOUR FIRST 90 MINUTES

BRING ONE REAL DECISION, NOT A PERFECT PRESENTATION.

Before a founder advisory session, write down the decision, two realistic alternatives, what you know and what you are assuming. A useful conversation might test whether a new hire genuinely removes a bottleneck, whether growth is improving profit, or what needs to change before a partnership or exit.

For the standalone $750 session, the aim is clearer thinking around an important question. With the $600/month arrangement, the recurring conversation and monthly worksheet let us revisit what happened after you acted. See how the engagement works and the cancellation terms.

ASK KENT ABOUT YOUR DECISION ↗
THE STUFF WE CAN TALK ABOUTNOT AN EXHAUSTIVE LIST
01

GROWTH WITHOUT CHAOS

What deserves your attention—and what doesn't.

02

PEOPLE & LEADERSHIP

Hiring, accountability, culture and the decisions that test you.

03

SALES & RELATIONSHIPS

How to build a business around conversations worth having.

04

WHAT COMES NEXT

Transitions, new ventures and making work fit a life.

SPECIFIC FOUNDER CHALLENGES

FIND YOUR STARTING POINT.

Own an agency? Explore agency founder advice on people, profit, growth and transitions. Feel like the company cannot operate without you? Explore founder dependency and delegation, or try our free calculator.

THE PRINCIPLEADVISORY IS A CONVERSATION, NOT AN OUTSOURCING PLAN
“The goal isn't to have somebody else run your business. It's to see your next decision more clearly.”
LEARN MORE ABOUT MY APPROACH↗
CURIOUS?

LET'S START WITH
YOUR ACTUAL QUESTION.

No long pitch deck. Tell Kent what you're building and what's on your mind.

START A CONVERSATION ↗